The CFO Guide to Building a Revenue Goal 

Once you understand the 5 jobs your profit is responsible for, you can finally stop guessing at revenue targets and start reverse-engineering the exact number your business needs to thrive.

Profit = Revenue − Expenses (on your P&L). But profit is not the same thing as cash.

Think of profit as an employee with five different job responsibilities. If it doesn't earn enough to fund all five, something doesn't get paid — and that something is usually you, or your tax bill, or your future.